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Vision

Every successful organization has a vision and it is essential to portray that vision to the world. At Web Designs by CWS we want to help you communicate your vision and ensure continuing success for your company. The following list is intended to help you focus on your vision as you plan your web site.

  1. What services are you offering? What is your business strategy to offer these services? How much information do you want to give your visitors?
  2. Who is your audience? Age category? Income bracket? Special interest groups?
  3. Do you wish your services to be offered over a wide geographical area?
  4. How many categories and pages do you plan to have?
  5. Do you want to start with one category of pages and add more later, or start with several or all of the categories or pages and add specific information in those pages over time?
  6. Define your order of priorities. Which pages do you want to include first?
  7. Do you want to maintain statistics of those visiting your site? What type of information do you wish to gather about your visitors?
  8. Define the basic look of the site. This is where the individuality of your business can add interest to the site. What image do you wish to project?
    • Page layout
      • Review the layout ideas in our Web site and other sites and decide on your preferences
      • Think about making your site layout project a clear image of your business
    • Colors
      • Do you have a particular color scheme already in use?
      • What colors do your existing customers already associate with your company, if any?
    • Special graphics or design features you have in mind
      • Do you want photographs?
      • Animation?
  9. Decide on your budget for site design. This would include site design costs, setting up host, software and hardware, if needed.
  10. How do want to maintain the site? Do you wish to maintain the site yourself? If you wish to learn to maintain the site, you will require support during the training period.
  11. Decide on your Web site name and hosting. We can make recommendations and assist you with the host site.
  12. How do you wish to promote the site? You may choose a one-time comprehensive promotion by CWS Website Designs and/or a fee-based submission.

    Determine the number of pages and your budget

  1. Home Page
    • Mission statement
      • Statement about your vision and goals
  2. The body of your site
    • Decide on clear internal links to important topics within your site
      • Brief history
        1. How long in business
        2. Owner and staff; size of business
      • What you have to offer; what your business does
      • Prices
    • Decide on what you want to portray about your company
      • Staff page
      • Affiliations
      • News
  3. Decide on useful external links which will draw people back to your site
    • Your community
    • Local points of interest
    • Traffic
    • Weather

    What We Need to Get Started

  1. Agree on the following
    • Number of pages to start; outline for future
    • Your priorities: which pages first
    • Layout design
    • Software to be used
    • How the site will be promoted
    • Budget for the following where applicable
      • Cost per page
      • Photography
      • Animation
      • Forms
      • Maintenance
      • Training
      • Promotion of the site
      • Software and hardware costs
      • Hosting costs
  2. Working materials
    • Your logo; preferable in a GIF file format
    • Colors
    • Special features
    • Any special wording for each page from you
    • Pictures
    • Links